Titre | Give Youtube a break |
Agence | Publicis Middle East |
Campagne | Give Youtube a break |
Annonceur | Nestlé |
Marque | Kitkat |
Date de première diffusion/publication | 2020 / 1 |
Secteur d'activité | Confiserie de sucre et de chocolat |
Synopsis | In collaboration with YouTube, KitKat reclaimed the ad break we all know and skip. As the original champion of good breaks, KitKat knows that no break should go to waste and no break should be skipped. Guided by user behaviour and data, we pinpointed the 50 most searched topics on YouTube in the region. We then linked those trending searches to relevant, meta and unskippable 6 second ads. |
Type de média | Digital |
Longueur | |
Directeur de création | Mohamed BARECHE |
Directeur de la création | Rana Najjar |
Concepteur / rédacteur | hani mohsen |
Directeur artistique | Mohamed Youssef El Naggar |
Directeur artistique | Saaniya Abbas |
Responsable de la TV prod | Wael Said |
Producteur TV agence | Mayssa Mohamed Ali Al-Azem |
Planning Director | Jala Fawaz |
Social Media Director | Wassim Haddad |
Client Services Director | Maya Khammar |
Associate Director | Abdel Rahmane Hassouna |
Executive Communications Director | Sabine Abdallah |
Maison de production | Prodigious |
Executive Business Director | Emile Douaihy |
Communications Manager | Mayssa Abed |
Brand Manager | Ghaith Hamed |
Brand Manager | Ziad Jabi |
Agence Média | Zenith Media |
Responsable média | Chris-Mary Barakat |
Group Director | Khaled Shehab |
Senior Executive | Maria Marcela Cuaran |