Orange - "RE Program Information Deck"

Publicis Conseil

Publicis Conseil Paris, France

Awards

1740

Cette création fait partie de la Collection Act Responsible

Marque: Orange
Pays: France

Annonceur: Orange

Titre	RE Program Information Deck
Agence	Publicis Conseil
Campagne	RE Program
Annonceur	Orange
Marque	Orange
Date de première diffusion/publication	2022 / 11
Secteur d'activité	Télécommunications
Synopsis	The creative idea is to give phones a second life in each stage/part of the campaigns. Our goal was to show that our phone still has value when we decide to get another one, just as children’s toys. The play on childhood nostalgia has been very effective and provided a strong communication territory that we could build on year after year. To give life to the Re program, our creative strategy was showing that doing something good for the environment was as simple as using a child’s toy. We developed that for 3 years, through 3 campaigns: Re Program (Recycle, Refurbish, Return, Repair) with the Toy campaign in 2021 & 2022, Refurbished Phone with the Christmas campaign in 2022, Benefit from buy-back in The Little Collector campaign in 2023.
Type de média	Etude de cas
President & Chief Creative Officer	Marco Venturelli
Directeur de la création	Fabrice Delacourt
Concepteur / rédacteur	Benjamin Sanial
Directeur artistique	Raphaël Halin
Creative Assistant	Célia Kuczynski
Creative Assistant	Caroline Delhoume
Art Director Assistant	Vincent Laugier
Directeur du planning stratégique	Damien Sabatier
Executive Client Lead	Marie Wallet
Executive Client Lead	Anne Dauvé
Business Director	Claudia Weiss
Business Director	Emilie Jeanneau
Directeur de clientèle	Adrien Roux
Directeur de clientèle	Aline Auger
Chef de groupe	Priyanka-Lisa Sen
Chef de groupe	Clément Renault
Chef de groupe	Chloé Tabourian
Producteur print	Sandrine Martin
Producteur TV agence	Benjamin Auberdiac
Producteur TV agence	Prodigious
Sound Post-Producer	Joël Tessonneau
Post-production Producer	Franck-Hervé Marc
Editing Producer	Nik Hudson