Titre | Family Time |
Agence | Leo Burnett Middle East & North Africa |
Campagne | Family Time |
Annonceur | McDonald's |
Marque | McDonald's |
Mise en ligne | Octobre 2011 |
Secteur d'activité | Chaînes de fast-food & de restaurants |
Slogan | Family Time Forever |
Synopsis | Families in the Middle East suffer from the same problem families all over the world face. Less and less time spent together. Modern work pressures keep parents away for longer hours than they themselves would have experienced in their own homes when they were children. Quality family time is essential for both parents and children and there are many studies in the Middle East to show that a healthy family environment breeds healthy kids, both physically and emotionally. As a family restaurant, McDonald’s wanted to recognize a good work/life balance and do something about it. After all the most important ingredient in all of our lives is to spend more time with our family. Family Time Forever is a lighthearted look at children winning back their parents from their busy work schedules. |
Type de média | Télévision & Cinéma |
Directeur de la création | Peter Bidenko |
Directeur de création | Marwan Chahine |
Directeur de création | Mohammad Halabi |
Directeur de création associé | Haytham Zoghby |
Directeur artistique | Tariq Ayass |
Directeur artistique | Anna Maria Aoun |
Concepteur / rédacteur | Maha Khawaja |
Concepteur / rédacteur | Clevin Antao |
Producteur, agence | Basma El-Mujtahed |
Directeur du planning stratégique | Nicolas Chidiac |
Planneur stratégique | Ali Marashi |
Business Director | Jad Mouhawej |
Directeur de clientèle | Rasha Alazem |
Maison de production | Joy Films |
Réalisateur | Karen Cunningham |
Producteur | Rita Hachem |
Post production | Spitfire Films |
Monteur | Andrew Durning |