| Titre | Polar Bear |
| Agence |
Deutsch NY
|
| Campagne |
Don't Throw Them Away - Bronx Zoo
|
| Annonceur |
Wildlife Conservation Society
|
| Marque |
Bronx Zoo
|
| Mise en ligne | Mai 2009 |
| Secteur d'activité | Parcs de loisirs, zoo
|
| Synopsis | April 22 is Earth Day and to expose the impact humans have on millions of animals around the globe, the Wildlife Conservation Society (WCS) at its Bronx Zoo headquarters has commissioned local artists to create large-scale sculptures of endangered animals made entirely out of recycled materials. |
| Philosophie | Designed to educate and inspire people to be more conscious of what they consume, each unique sculpture on display will communicate a message of conservation to stress the urgency and importance of recycling. |
| Problème | Sculptures are created from recycled cardboard, plastic and paper bags, plastic and glass bottles, tires, newspapers and more. In addition to a 12-foot towering West African giraffe, endangered animals will include: the Karner blue butterfly, the red panda, black rhinoceros, polar bear, a green sea turtle and a manatee. |
| Type de média |
Promotion & Evènements
|
| Responsable de la création |
Heh Assoc
|
| Directeur de création groupe |
George Decker
|
| Directeur de création groupe |
Morgan Carroll
|
| Concepteur / rédacteur |
Emily Goldenberg
|
| Directeur artistique |
Tim Hancock
|
| Directeur de la production audiovisuelle |
Laura Kirby
|
| Producteur |
Jeff Morgan
|
| Producteur |
Cohen Anderson
|
| Directeur média |
Vonda LePage
|
| EVP, Director of Broadcast Production |
Jim Frame
|
| Artiste / Dessinateur |
Laura Larocca
|
