| Titre | Through your eyes |
| Brief | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Agence |
VML (formerly WT)
|
| Campagne |
Through Your Eyes
|
| Annonceur |
INCUCAI
|
| Marque |
INCUCAI x Sony Music
|
| Mise en ligne | Décembre 2020 |
| Secteur d'activité | Médias, édition, production
|
| Synopsis | Every year in Argentina around 3,000 people are registered on the waiting list for a corneal transplant. That is because there are several pathologies that can affect the cornea, and cause loss of vision. The problem is that the lack of donors makes it impossible to transplant everyone who needs it. That is why we made a campaign to generate a paradigm shift and to empathize with the other."Through your eyes" is a campaign to make people experience in the shoes of someone who needs a corneal transplant. We created a music video that could only be seen with the help of someone else's eyes. We developed a website that only plays the video if you are pointing your mobile camera at someone else's eyes. In that way, conceptually, they were donating you their eyes so you can see it. |
| Type de média |
Publicité sur mobiles
|
| Regional Chief Creative Officer |
Dany Minaker
|
| Regional Chief Creative Officer |
Patán Tarazaga
|
| Directeur de création |
juan ignacio calvo
|
| Directeur de création |
juan ignacio calvo
|
| Directeur de création |
Matias Martty
|
| Concepteur / rédacteur |
Nicolas De Michele
|
| Directeur de création |
Matias Martty
|
| Directeur artistique |
Francisco Cerutti
|
| Designer |
Federico Alfonso
|
| Concepteur / rédacteur |
Nicolas De Michele
|
| Directeur artistique |
Francisco Cerutti
|
| Responsable de la production |
Maite Orlievsky
|
| Directeur artistique |
Francisco Cerutti
|
| Designer |
Federico Alfonso
|
| Social Media Strategy |
Gabriela Gardini
|
| Designer |
Federico Alfonso
|
| Responsable de la production |
Maite Orlievsky
|
| Directeur de clientèle |
Carolina Graziano
|
| Responsable de la production |
Maite Orlievsky
|
| Social Media Strategy |
Gabriela Gardini
|
| Directeur de clientèle |
Sofi Amestoy
|
| Social Media Strategy |
Gabriela Gardini
|
| Directeur de clientèle |
Carolina Graziano
|
| Technology Director |
Mercedes Aizawa
|
| Directeur de clientèle |
Carolina Graziano
|
| Directeur de clientèle |
Sofi Amestoy
|
| Technical Lead |
Javier Corra
|
| Directeur de clientèle |
Sofi Amestoy
|
| Developer |
Pablo Mendoza
|
| Technology Director |
Mercedes Aizawa
|
| Project Manager Lead |
Bárbara Laffue
|
| Technology Director |
Mercedes Aizawa
|
| Technical Lead |
Javier Corra
|
| Chef de projet |
Julián Leonetti
|
| Technical Lead |
Javier Corra
|
| Developer |
Pablo Mendoza
|
| Qa Team |
P. Lopez Reyes
|
| Developer |
Pablo Mendoza
|
| Project Manager Lead |
Bárbara Laffue
|
| Qa Team |
J. Laurito
|
| Project Manager Lead |
Bárbara Laffue
|
| Chef de projet |
Julián Leonetti
|
| Directeur de la communication |
Roxana Fontana
|
| Chef de projet |
Julián Leonetti
|
| Public Relations |
Ale Routurou
|
| Qa Team |
P. Lopez Reyes
|
| Qa Team |
P. Lopez Reyes
|
| Public Relations |
Pablo Rabotnikof
|
| Qa Team |
J. Laurito
|
| Qa Team |
J. Laurito
|
| Digital Marketing Director |
Anibal Marquez
|
| Directeur de la communication |
Roxana Fontana
|
| Directeur de la communication |
Roxana Fontana
|
| Directeur Général |
Damian Amato
|
| Public Relations |
Ale Routurou
|
| Public Relations |
Ale Routurou
|
| Directeur Général |
Agustin Sarricchio
|
| Public Relations |
Pablo Rabotnikof
|
| Public Relations |
Pablo Rabotnikof
|
| PR Agency |
AdverPR
|
| Digital Marketing Director |
Anibal Marquez
|
| Digital Marketing Director |
Anibal Marquez
|
| PR Director |
Natalia Rodoni
|
| Directeur Général |
Damian Amato
|
| Directeur Général |
Damian Amato
|
| PR Account Director |
Silvina Caballero
|
| Directeur Général |
Agustin Sarricchio
|
| Directeur Général |
Agustin Sarricchio
|
| Maison de production |
The Movement
|
| PR Agency |
AdverPR
|
| PR Agency |
AdverPR
|
| Réalisateur |
Renderpanic
|
| PR Director |
Natalia Rodoni
|
| PR Director |
Natalia Rodoni
|
| Réalisateur |
AGUSTIN ALBERDI
|
| PR Account Director |
Silvina Caballero
|
| Producteur exécutif |
Juan Manuel Cuervo
|
| PR Account Director |
Silvina Caballero
|
| Filter Design |
Tomas Tokkyto Posse
|
| Maison de production |
The Movement
|
| Maison de production |
The Movement
|
| Social Media Agency |
Media Lab
|
| Réalisateur |
Renderpanic
|
| Réalisateur |
Renderpanic
|
| Réalisateur |
AGUSTIN ALBERDI
|
| Réalisateur |
AGUSTIN ALBERDI
|
| Producteur exécutif |
Juan Manuel Cuervo
|
| Producteur exécutif |
Juan Manuel Cuervo
|
| Filter Design |
Tomas Tokkyto Posse
|
| Filter Design |
Tomas Tokkyto Posse
|
| Social Media Agency |
Media Lab
|
| Social Media Agency |
Media Lab
|