| Titre | Meer-busters |
| Agence | VCCP Sydney |
| Campagne | Meer-busters |
| Annonceur | Comparethemarket.com |
| Marque | Comparethemarket.com.au |
| Date de première diffusion/publication | 2018 / 5 |
| Secteur d'activité | Sites Internet (hors FAI) |
| Philosophie | Comparethemarket.com.au launched its latest TVC across Australia yesterday to provide clarity on Lifetime Health Cover (LHC) and other myths surrounding private health insurance. Created by VCCP Sydney and produced by Passion Pictures, the TVC – ‘Meer-busters’ – sees the meerkats hit the streets to quiz Aussies on what they think LHC is, highlighting that anyone who hasn’t taken out private hospital cover by their 31st birthday will be hit by a 2% annual cumulative loading on top of their premiums when they eventually take out cover. The essence of the government-introduced LHC is the longer you delay, the more you pay. |
| Type de média | Télévision |
| Longueur | |
| Marketing Campaign Specialist | Carolina Perez Rebolledo |
| Chief Marketing Officer (CMO) | Jenny Williams |
| Creatives | Jade Sturman |
| Creative | Chris Willis |
| TV Producer | Carly Parris |
| Account Director | Simon Mills-Houlihan |
| Production Company | Passion Pictures |
| Director | Dave Scanlon |
| Director | Josh Logue |
| Producer | Sophie Woods |
| Producer | Kate Goodwin |
| Producer | Juliette Stern |