Paul Von Muehlendahl
Concepteur / rédacteur at Grabarz & Partner
Hamburg, Allemagne
TitreMoney Love
Titre (langue originale)Geldvermehrung
Agence
Campagne Money Love
Annonceur BONTRUST
Marque Bontrust-Finance
Mise en ligneMai 2009
Secteur d'activité Services bancaires, investissements, services boursiers
Slogan Make your money multiply
Synopsis The goal was to create a world completely made out of banknotes and explicit characters that stood for themselves. So we spent many days and nights doing a lot of research finding the right objects such as furniture, buildings, bridges, certain landscapes, clothes, etc.
Philosophie All characters (Lincoln, Mao and the unknown lady) were created as 3D characters in Softimage XSI. Therefore, our designing team engaged in a lot of origami studying. To get used to the technique, we spent a lot of time with uncountable folding sessions. We took dollar and pound notes and folded Origami figures until our hands bled. Then we were able to start with the digital modeling. Each character received an individual animation rig. With this digital skeleton we defined positions, rotations as well as the movements of the particulars.
Problème This procedure was followed by style frames in 2D to evoke the right feeling, tone and look for the film while having a special origami look in the back of our minds. After we were done creating rough animatics, we could start to fine tune our characters, as well as the different scenarios of the spot. Our final task was to blend all the scenes, camera tracks and sounds together.
Résultat When the agency came to us with the idea to show the increase of money on the international market in connection with some kind of sexual relation, we were very enthusiastic. No doubt, we had to do this!
Type de média Télévision
Longueur
Producteur
Directeur artistique
Animation
Animation
Animation
Animation
Concepteur / rédacteur
Directeur artistique
Post production
Animation
Chef de groupe
Chef de groupe
Directeur de la publicité
Producteur, agence
Animation
Musique
Sociéte de création sonore
Producteur
Producteur
Ingénieur du son
Ingénieur du son
Ingénieur du son
Directeur de la création
Directeur de création

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