eBay - "Wear It Your Way"

R/GA

R/GA New York, Etats-Unis

21447

Marque: eBay
Pays: Etats-Unis

Annonceur: eBay

Titre	Wear It Your Way
Agence	R/GA
Campagne	Wear It Your Way
Annonceur	eBay
Marque	eBay
Date de première diffusion/publication	2018 / 3
Secteur d'activité	Vente en ligne, e-commerce
Philosophie	eBay and R/GA recently entered an AOR relationship, which they’ve kicked off with “Wear It Your Way,” a spot that shows how singular social media moments inspire trends, and how women can use eBay to express these trends in their own way. R/GA and eBay’s partnership aims to drive consideration of eBay Fashion as a top-tier fashion retailer. The AOR relationship spans all campaign strategy and creative for eBay Fashion. It also includes the use of R/GA Studios, which will create social-focused content to develop and publish content on behalf of eBay’s fashion business. R/GA and eBay wanted to empower shoppers to express their unique sense of style. “Wear It Your Way,” targets the shopper that is always on trend, who thrives on inspiration from others, and is being fueled by a 24/7 cycle of fashion culture. The spot showcases how social media has inspired a “bottom-up” culture - a departure from traditional runway, fashion week, and luxury brand trend creation. "Wear It Your Way" reinforces eBay’s mission to democratize fashion, keep shoppers on trend, and celebrate diversity. eBay is further delivering on this mission, as well as demonstrating their credibility in the fashion world through a partnership and in-show integration with FreeForm's Black-ish spinoff, Grown-ish. R/GA Studios will generate customized owned content to eBay’s newly established fashion handles (@eBayfashion) on Instagram, Facebook, and other key channels.
Type de média	Digital
Longueur	30 seconds
Montage	Whitehouse Post
Sound Design	Sonic Union
Marketing Manager	Paola Nieto
Director of Marketing	Annie Lupardus
Directeur artistique	Bianca Kosoy
General Manager	Victoria Perry
Manager	Paul Friedland
Chief Marketing Officer (CMO)	Suzy Deering
Directeur artistique	juliette delerue
Strategist	Anjali Madison
Strategist	Brittany Graham
Directeur de la création	Adam Reeves
Responsable de la création	Renee Blake
Producteur exécutif	Lisa Greenleaf
Directeur Général	Paola Colombo
Directeur de clientèle	Jessica Sugg
Head of Content Production	Diego de la Maza
Production Assistant	Sanj Sekhar
Creatives	Johnny Castle
Concepteur / rédacteur	Katie Edmondson
Concepteur / rédacteur	Ben Schneider
Directeur artistique	Katie Yoder
Directeur de création associé	Oriel Davis-Lyons
Content Producer	Margo Lowry
Content Producer	Mac Demyanovich
Content Producer	Samantha Rundbaken
Content Producer	Kristen Walsh
Group Executive Creative Director	Eric Jannon
Group Executive Creative Director	Chris Northam
Group Strategy Director	Yael Cesarkas
Strategist	Mike Baker
Associate Director	Nakiella Smith
Business Affairs	Nakiella Smith
Business Affairs Manager	Tamika Knight
Coordinateur de production	Elissa Steinhofer
Studio Director	Hana Newman
Studio	Vin Farrell
Director of Business Affairs	Stephen Bernstein
Group Director	Bryan Gregg
Client Engagement	Bryan Gregg
Directeur de clientèle	Candice Meier
Directeur de création associé	Shannon Ross
Maison de production	Prettybird
Executive Producer	Kerstin Emhoff
Executive Producer	Susanne Hargrove
Director	Matt Lambert
Managing Director	Tracy Hausern
Line Producer	Michele Abbott
Editor	Spencer Brisson
Editor	Martin Leroy
Producer	Annie Maldonado
Producer	Jordan Stricklin
Post Production Company	CarbonFX
Colourist	Aubrey Woodiwiss
Producer	Paul O'Beirne
Producteur exécutif	Frank Devlin
Music Supervision	Chip Herter
Producteur exécutif	Annick Mayer
Song	Individual
Artist	ORFA
Mix	Michael Marinelli
Mix	Mix Engineer
Music Production	Butter Music + Sound
Producer	Stone Irr
Retoucher	Olga Lamm