Titre | Hometown V2 |
Agence | BBDO Canada |
Campagne | Someday |
Annonceur | Royal Bank of Canada |
Marque | RBC |
Date de première diffusion/publication | 2016 / 8 |
Secteur d'activité | Services bancaires, investissements, services boursiers |
Slogan | Let's Make Someday Happen |
Philosophie | The short films from BBDO Toronto focus on how RBC can help you make your 'someday' a reality Royal Bank of Canada Makes Things Happen in Latest Spots from Steam Films Stuart McIntyre has directed four new ads for Royal Bank of Canada (RBC). The ads focus on real, individual stories showing how the RBC has helped to make 'someday' become a reality for its customers. The films are funny, emotional, honest and inspirational. McIntyre's realisation of the films portrays a state of mind as much as the bones of each story. The four films were Shot in Toronto and India over 8 days. In one film, a man is facilitated by RBC to leave his corporate job to follow his dream of being an Artisan brewer. |
Type de média | Télévision & Cinéma |
Longueur | |
Montage | Married to Giants |
Post production | Alter Ego |
Producteur | Rob Jacklin |
Réalisateur | Stuart McIntyre |
Directeur de la création | Denise Rosetto |
Directeur de la création | Todd Mackie |
Monteur | Graham Chisholm |
Coloriste | Eric Whipp |
Maison de production | Steam Films |
Directeur de la photo | Adam Marsden |