| Titre | Death |
| Agence | Havas Village Geneva |
| Campagne | Rupture |
| Annonceur | SPCA |
| Marque | Geneva SPCA |
| Date de première diffusion/publication | 2016 / 7 |
| Secteur d'activité | Droits des animaux, adoption |
| Slogan | They are not always included in the will |
| Synopsis | The campaign shows moments of life during which animals are too often forgotten and set aside and tells that adoption is the right choice. |
| Philosophie | The campaign shows a new way of approaching abandonment. When the family grows, during a move or when a death occurs, abandonment is not always deliberate. Thus animals are not always part of the projects. Fortunately, the Geneva SPCA welcome them and give them another chance. |
| Type de média | Affiche / Panneau grand format |
| Directeur de création | Gabriel Mauron |
| Concepteur / rédacteur | Thibaud Genevois |
| Directeur artistique | Simeon Brandner |
| Directeur artistique | Pierre-Olivier Gardello |
| Responsable de budget agence | Pauline Charuel |
| Production photo | Studio Carioca |
| Retouche | Scan Graphic |
| Agence Média | mediatonic |
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