| Titre | My Angel Girlfriend |
| Agence | BBH |
| Campagne | Even Angels Will Fall |
| Annonceur | Unilever |
| Marque | Axe/Lynx Excite variant |
| Date de première diffusion/publication | 2011 / 10 |
| Secteur d'activité | Produits de toilette |
| Slogan | Even angels will fall |
| Synopsis | 'My Angel Girlfirend' takes a humourous look at the way the angels have adapted to their new life on earth by focusing on a human/angel couple and the challenges their new love faces. |
| Philosophie | This is the first time in Lynx’s history that it has created a global sequel to an advertising campaign |
| Problème | Since launching in February 2011 the Angels campaign, developed by BBH, has helped to establish Excite as one of Lynx’s best-selling fragrances. Built on the insight that even an angel will sin when tempted, the global campaign has spanned TV, press, out of home and digital media |
| Type de média | Télévision & Cinéma |
| Maison de production | Moxie Pictures LDN |
| Son | Wave Studios |
| Son | Ed Downham |
| Son | Aaron Reynolds |
| Monteur | Bill Smedley |
| Directeur de la photo | Richard Mott |
| Producteur | Alicia Farren |
| Réalisateur | Frank Todaro |
| Directeur de clientèle | Keir Mather |
| Responsable de budget agence | Jen Omran |
| Producteur, agence | Chris Watling |
| Equipe créative | Dominic Goldman |
| Directeur de création | Dominic Goldman |
| Directeur de création | David Kolbusz |
| Equipe créative | David Kolbusz |
| Responsable de la publicité (annonceur) | Tomas Marcenaro |
| Post production | The Mill London |
| Montage | Work Editorial |
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