E45 - "THIS IS ME45"

T&Pm

T&Pm Global

3911

Marque: E45
Pays: Royaume-Uni

Annonceur: Karo Pharma

Titre	THIS IS ME45
Agence	T&Pm
Campagne	THIS IS ME45
Annonceur	Karo Pharma
Marque	E45
Date de première diffusion/publication	2023 / 10
Secteur d'activité	Crèmes, lotions, laits, toniques, démaquillants
Synopsis	Karo Healthcare has announced the launch of a million pound campaign to relaunch E45, one of the UK's most trusted and iconic brands. The move comes after Karo Healthcare acquired E45 from Reckitt last year. The campaign, which was conceived by The & Partnership and mSix group, aims to drive reappraisal of the brand in an increasingly competitive category. The new brand platform ‘THIS IS ME45' has been launched with the aim of helping people feel comfortable in their skin, both physically and emotionally. The campaign, which is brought to life by rising Director talent, Tajana Tokyo of Somesuch, features street cast people with real skin conditions. The campaign showcases a picture of modern Britain set alongside a catchy track. It features relatable situations such as a postie in shorts protecting her dry winter knees, school girls dancing in the bathroom, a cyclist commuting home, a father and son post-swim, a woman working from home while moisturising her legs, and a student tackling the inevitable washing up. The aim of the campaign is to promote a sense of confidence and self-assurance for people with dry skin conditions. The hero film is supported by a series of 10-second product focused addressable social films which mSix have tailored audience segments so that the E45 range is brought to life, from parents looking to relieve childhood eczema to everyday dry-skin sufferers that want a soothing moisturiser. In organic social, there will also be behind the scenes footage of the cast talking about their relationship with their skin.
Type de média	Télévision
Longueur	45 seconds
Agency	THE
Agency	Danny Hunt (The Partnership)
Directeur de création	Kate Allsop
Equipe créative	Jane Reader
Equipe créative	Hayley Hammond Hammond
Head Of Planning	Neil Goodlad
Planning Director	Hannah Fisher
Head of Integrated Production	Thea Evely
Senior Producer	Joseph Tomlinson
Motion Graphics	Julien Lasson
Designer	Will Rees
Retouche	Richard Palmer
Maison de production	Somesuch Somesuch
Directeur Général	Chris Watling
Producteur exécutif	Daniella Manca
Producteur	Scarlett Anderson
Directeur de la production	Sarah Dines
Directeur de la photo	Jaime Ackroyd
Monteur	Amber Saunders
Monteur	Craig Griffiths
Post production	No. 8
Post production	Claire Cullen
Post production	Margaux Baruch
Effets spéciaux	Jonathan Box
CG Supervisor	Duy — N
CG Supervisor	A A
Shoot Supervisor	Duy — N
Shoot Supervisor	A A
Compositor	Duy — N
Compositor	A A
Post-Production audio	No. 8
Responsable de la production	Claire Cullen
Sound Engineer	James Benn
Music Supervision	Curation Music
Agency Marketing Manager	Benjamin Court
Design Lead	Katie De Graaff
PDG	Sarah Golding
Executive Client Lead	Toby Allen
Planneur	Georgia Ion
Business Director	Dan Symons
Directeur de clientèle	Jake Batty
Chef de groupe	Isy Purslow
Réalisateur	Tajana Tokyo
Monteur	Victoria Man
Offline Post Producer	Joanna Dawson
Producteur exécutif	Kayt Hall
Executive Post Producer	Charlie Morris
Coloriste	Tim Smith
Compositeur de musique	MSK
Music Supervisor/Producer	Sunny Kapoor