| Titre | Pigeons against the far-right. Give 'em Shit! |
| Brief | The association "Laut gegen Nazis" has set itself to promote civil society resistance against the far-right. For them we found a smarter way to oppose dehumanising election advertising. A guerilla campaign that drew lots of attention and won new supporters for their cause. Facing the 2021 federal election, we mobilised a community that publicly opposed hatred and smear campaigns. All it took us was a digital blueprint for an "opinion platform", pockets full of birdseed and fearless supporters: pigeons. Fed directly above the inflammatory messages, they commented on the right-wing filth – on behalf of all of us. Instagram filters allowed us to shit and share digitally. The result was a counter-movement that clearly shows how we want to deal with right-wing radicals in Germany. We achieved massive organic distribution on all channels. "Laut gegen Nazis" gained thousands of new supporters, fouled the moods of right-wingers and delighted countless pigeons. |
| Agence |
fischerAppelt AG
|
| Campagne |
Pigeons against the far-right. Give 'em Shit!
|
| Annonceur |
Laut gegen Nazis
|
| Marque |
Laut gegen Nazis
|
| Mise en ligne | Novembre 2022 |
| Secteur d'activité | Droits de l'homme
|
| Synopsis | Laut gegen Nazis is THE antifascist organisation in Germany – actively opposing right-wing extremism and strengthening civil resistance for almost two decades. They leverage the popularity of its partners within music, sport, drama and society to raise awareness and pressure politicians. “Laut gegen Nazis” literally means “Loud against Nazis”. And this organisation protects our democratic values and freedom as loudly and boldly as the nazis shout their slogans by supporting initiatives and alliances against right-wing extremism in their public relations work. |
| Type de média |
Etude de cas
|
| Responsable de la création |
Diether Kerner
|
| Directeur de la création |
Jonas Keller
|
| Creative Art Director |
Annika Frey
|
| Directeur de création |
Nils Busche
|
| Directeur artistique |
Jule Matthias
|
| Conception / rédaction |
Kristina Becker
|
| Responsable de budget agence |
Lena Reinke
|