Renault - "Time-Fighters Program"

Publicis Conseil

Publicis Conseil Paris, France

Awards

3848

Cette création fait partie de la Collection Act Responsible

Marque: Renault
Pays: France

Annonceur: Renault

Titre	Time-Fighters Program
Brief	Firefighters should be called Time-fighters. They are constantly fighting against time.This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time.The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnects the battery, the training exercises, and materials to be better prepared for interventions...The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post-crash intervention, they will provide tools and open their innovations such as the Fireman Access to other manufacturers. Because when it comes to saving lives, there is no competition.
Agence	Publicis Conseil
Campagne	Time-Fighters Program
Annonceur	Renault
Marque	Renault
Date de première diffusion/publication	2023 / 3
Secteur d'activité	Voitures
Synopsis	Firefighters should be called Time-fighters. They are constantly fighting against time. This film tells the story of the unique cooperation between a car manufacturer and firefighters to help them save time and lives faster. The story is told from the point of view of the real firefighters, who talk about the innovations resulting from their collaboration with Renault since 2010: the QRescue that helps gain 15 minutes in a 60-minute intervention, the Fireman Access that extinguishes a fire in a few minutes vs. several hours, the SD switch that disconnect the battery, the training exercises and materials to be better-prepared for real interventions, and much more.
Philosophie	The brand message is to encourage other manufacturers to follow the example of Renault. And as Renault has the best knowledge about the post crash intervention, they will provide tools and open their innovation such as the Fireman Access to the other manufacturers. Because when it comes to saving lives, there is no competition. Renault is creating a new standard for automotive safety and is sharing it with the world.
Type de média	Etude de cas
Longueur	134 seconds
Maison de production	Big Productions
Président	Agathe Bousquet
Responsable de la création	Marco Venturelli
CCO/CEO	Marco Venturelli
Worldwide Creative Director	Marcelo Vergara
Directeur de création	gurvan Prioul
Concepteur / rédacteur	Mathieu Degryse
Directeur artistique	Yves-Eric Deboey
Art Director Assistant	Jonathan Levain
Global client lead	Hugues Rebout
Responsable de budget agence	Emmanuelle Woehrel
Responsable de budget agence	Faustine Leblan
Responsable de budget agence	Mathilde Ferail
Digital Lead	Julien Bezault
Responsable de budget agence	Clotilde Pinto
Producteur, agence	Sarah Bouadjera
Producteur, maison de production	Raphaël Carassic
Producteur, maison de production	Paul Barrois
Directeur de la photo	Sylvestre Dedise
Post-production Producer	Natacha Dolard
Post production	Firm
Post-production Producer	Claire Ruszniewski
Monteur	Alice Moine
Monteur	Sebastien Mingam