Titre | The Preroll Football Match |
Agence | TBWA\Brussels |
Campagne | The Preroll Football Match |
Annonceur | Play Sports |
Marque | Play Sports |
Date de première diffusion/publication | 2017 / 7 |
Secteur d'activité | Culture, loisirs et sports |
Synopsis | To create extra buzz around the start of the new soccer season, we broadcasted the first game, the Supercup, live as a pre-roll ad. Not just 30 seconds, but the entire game. As long as you didn’t skip, you could watch the entire game, for free. It is probably the first pre-roll people actually started looking for, by clicking random video’s hoping to see the live football game. It was a technical challenge to set up a live connection between the stadium, the add servers and the online video players, but it worked. And fans didn’t skip. The Pre-roll Football Match was viewed by 145.484 people in only 90 minutes. Plus, that same weekend the subscriptions on Play Sports were up with 417% compared to last year’s opening weekend. |
Type de média | pré-roll |
Longueur | |
Directeur de création | Jeroen Bostoen |
Directeur artistique | Greg Van Buggenhout |
Concepteur / rédacteur | Olaf Meuleman |
Head of Digital | Gert Pauwels |
Web Developer | Diederik Van Remoortere |
Direction commerciale/Conseil client | Jochen De Greef |
Direction commerciale/Conseil client | Tom Eilers |
Direction commerciale/Conseil client | Max Fauconnier |
Chef de projet digital | Ken Kools |
Chef de projet digital | Stijn Dupas |
Directeur média | Christine Brone |
Digital Strategy Director | Wouter Van Den Ameele |