| Titre | Breakfast |
| Agence | Y&R London |
| Campagne | Breakfast |
| Annonceur | Warburtons Limited |
| Marque | Warburtons |
| Date de première diffusion/publication | 2012 / 2 |
| Secteur d'activité | Biscuits, pain, biscottes |
| Philosophie | The campaign highlights breakfast as a priority meal and demonstrates the important role Warburtons bakery plays within it. Showcasing a range of products, we see consumers enjoying Warburtons products for breakfast that are then attracted to an advert in the paper / on radio. Something triggers their interest and we see our hero cast, joined by a cast of hundreds in a race to the Bakery to apply to become an official Warburtons Taste Tester – an opportunity that may become a reality for a few lucky people. |
| Type de média | Télévision |
| Post production | MPC LDN |
| Planneur | Saul Betmead |
| Planneur | Neasa Cunniffe |
| Directeur artistique | Jamie Starbuck |
| Concepteur / rédacteur | Martin Mcallister |
| Directeur de création | Mark Roalfe |
| Responsable de la publicité (annonceur) | Jane Sutton |
| Responsable de la publicité (annonceur) | Megan Harrison |
| Responsable de la publicité (annonceur) | Richard Hayes |
| Business Director | Nick Fokes |
| Directeur de clientèle | Josh Harris |
| Producteur, agence | Jennifer Fewster |
| Maison de production | Smuggler |
| Réalisateur | Jamie Rafn |
| Monteur | Tim Hardy |
| Montage | Stitch |
| Post production | Paul Branch |
| Post-Production audio | The Audio Factory |