Executive Creative Director NZ
at
Saatchi & Saatchi New Zealand, Wellington
Auckland, Nouvelle-Zélande
| Titre | Meet Clever Kash, ASB's new cashless moneybox |
| Agence | Saatchi & Saatchi New Zealand |
| Campagne | Meet Clever Kash |
| Annonceur | ASB Bank Limited |
| Marque | ASB |
| Date de première diffusion/publication | 2015 / 9 |
| Secteur d'activité | Services bancaires, investissements, services boursiers |
| Synopsis | ASB has revealed a prototype of their new innovation today – a cashless moneybox that integrates with the ASB Mobile banking app to help teach children the value of money in an increasingly cashless society. Named ‘Clever Kash’ – the new look elephant money box is designed to keep children motivated towards their savings goals and help establish positive savings behaviour from an early age. |
| Philosophie | Clever Kash was invented by ASB and Saatchi & Saatchi New Zealand. The 15cm tall moneybox was developed in collaboration with ASB's Technology & Innovation Labs, the Saatchi & Saatchi innovation team, Assembly, Kamahi Electronics and 4Design.Shane Evans, General Manager Marketing at ASB said: “It has been a great experience bringing this concept to life, with our partners at Saatchi & Saatchi. Together, we’ve been able to take a compelling idea and develop it into a physical product prototype in a very short timeframe. What we’ve produced is an exciting technology product that directly addresses a real issue that our customers have identified around developing good financial habits for children.ASB Chief Architect James Bergin says the entire Clever Kash project, from design through to the technology itself, has been New Zealand-based and has leveraged ASB’s heritage of technology and innovation.“Clever Kash connects with the ASB Mobile banking app via a secure and encrypted Bluetooth connection. Parents can be safe in the knowledge that Clever Kash displays the account balance only and kids have no transactional ability" |
| Problème | It's challenging to teachchildren about the value of money as they don’t tend to use cash and coins for everyday purchases. Today, children are more likely to see their parents handing over a card to pay, and so may not appreciate how much things cost or see change calculated, as we do when paying in notes and coins |
| Type de média | Développement/Design produit |
| Longueur | |
| Marché | Nouvelle-Zélande |
| Business Director | Teresa Davis |
| Responsable de budget agence | Alexis Mousse |
| Chef de groupe | Vinay Naran |
| Directeur de la création | Guy Roberts |
| Directeur de la création | Corey Chalmers |
| Equipe créative | Neill McAlpine |
| Equipe créative | Nicole Sykes |
| Director of Content Production | Jane Oak |
| Producteur digital | Brendan Haddock |
| Monteur | Tomas Cottle |
| Designer | Rob Flynn |
| Planning Supervisor | Murray Streets |
| Responsable de la publicité (annonceur) | Roger Beaumont |
| Responsable de la publicité (annonceur) | Mark Graham |
| Responsable de la publicité (annonceur) | Emma Lynch |
| Responsable de la publicité (annonceur) | Ali Duncan |
| Responsable de la publicité (annonceur) | Emma-Rose Forrester |
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