| Titre | Awareness Cancer for Skin Cancer |
| Agence | J. Walter Thompson Dubai |
| Campagne | Awareness Cancer for Skin Cancer |
| Annonceur | Friends Of Cancer Patients |
| Marque | Friends of Cancer Patients |
| Mise en ligne | Août 2009 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Slogan | Over-exposure to the sun causes skin cancer killing 20 people every day. Protect yourself |
| Philosophie | We came up with an ambient idea to highlight this fact: 300 beach towels shaped like coffins, were displayed around the beach and distributed among the public. |
| Problème | Friends of Cancer Patients asked us to raise awareness about the risks of over-exposure to the sun, which causes skin cancer killing 20 people daily. |
| Résultat | The initial reaction on the beach goers was shock, followed by an instant appreciation of the gesture; many of them asking for free sunscreen. |
| Type de média | Affichage |
| Directeur de la création | Chafic Haddad |
| Concepteur / rédacteur | D V Hari Krishna |
| Directeur artistique | Kedar Damle |
| Directeur artistique | Zeinoun Chamaa |
| Directeur artistique | Tarek Samaan |
| Chef de groupe | Prabhakar Iyer |
| Responsable de la publicité (annonceur) | Sawsan Al Madi |
Plus de réalisations
VOIR TOUSBird
- MARQUE:
- Aldar
- AGENCE:
- J. Walter Thompson Dubai
Shut Down
- MARQUE:
- Aldar
- AGENCE:
- J. Walter Thompson Dubai
Cups
- MARQUE:
- Aldar
- AGENCE:
- J. Walter Thompson Dubai
Hands
- MARQUE:
- Aldar
- AGENCE:
- J. Walter Thompson Dubai
Switch
- MARQUE:
- Aldar
- AGENCE:
- J. Walter Thompson Dubai
Tap
- MARQUE:
- Aldar
- AGENCE:
- J. Walter Thompson Dubai