| Titre | Walk On Water |
| Agence | CCCP |
| Campagne | Liquid Mountaineering |
| Annonceur | Hi-Tec |
| Marque | Hi-Tec |
| Mise en ligne | Juillet 2011 |
| Secteur d'activité | Chaussures de sport |
| Philosophie | Commissioned by Hit-Tec Sports, an outdoor brand, we launched a viral campaign around a new extreme sport called 'Liquid Mountaineering'. The viral documentary shows how athlete Ulf Gartner and fellow sportsmen manage to run on water with their Hi-Tec shoes. Running up to the documentary, 7 shorter inquisitive films were well-plugged on YouTube. The documentary created a global buzz, racked up 9 million views online and received massive media coverage on TV stations and in newspapers across the globe. There were dozens of people posting 'me-too' films on YouTube, try to walk on water. Of course, any attempt without Hi-Tecs failed miserably. |
| Type de média | Digital |
| Directeur de création | Hugo van Woerden |
| Directeur de création | Gregg Harper |
| Directeur de création | Philip Brink |
| Directeur de la production audiovisuelle | Saskia Geesink |
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