AA Insurance - "Home Insurance"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, Nouvelle-Zélande

7737

Marque: AA Insurance
Pays: Nouvelle-Zélande

Annonceur: AA Insurance Limited

Titre	Home Insurance
Agence	DDB Group Aotearoa
Campagne	Live a little freer
Annonceur	AA Insurance Limited
Marque	AA Insurance
Date de première diffusion/publication	2018 / 8
Secteur d'activité	Assurances, mutuelles
Philosophie	AA Insurance has launched a new brand campaign via DDB New Zealand called 'Live a Little Freer'. DDB has brought the story to life by following the journey of three characters who embody freedom, confident in the knowledge they are protected with AA Insurance. A loveable superhero kid, an older gentleman, and a woman in her car are portrayed as carefree, as life's dramas play out around them. AA Insurance head of marketing and distribution, Richard Park, says the campaign embraces the brand's personality and dedication to customer satisfaction. The integrated campaign will roll out in TV, cinema, digital, social media and radio.
Type de média	Télévision & Cinéma
Longueur	30 seconds
Head of Marketing Communications	Richard Park
Directeur de création	Ben Pegler
Directeur de la création	Shane Bradnick
Responsable de la création	Damon Stapleton
Producteur exécutif	Judy Thompson
Planner	Anna Gunnell
Media Services	Thinza Mon
Concepteur / rédacteur	Veronica Copesake
Directeur artistique	Julia Ferrier
Business Director	Lucy Paykel
Business Director	Clare Van Tiel
Planning Director	Rupert Price
Lead Business Partner	Kate Lines
Sound Mix and Design	Craig Matuschka
Sound Mix and Design	Liquid Studios
TV Producer	Samantha Royal
Production Company	FINCH
Producteur exécutif	Karen Bryson
Director	The Bobbsey Twins From Homicide
Directeur de la photo	Zoë White
Producer	Rebekah 'Bex' Kelly
Offline Editor	Tim Mauger
Colourist	Jean-Clément Soret
Online Editor	Stuart Bedford
Online Editor	Jonte Wendt
Gestion des droits musicaux	Jonathan Mihaljevich, Franklin Rd.