| Titre | Lumberjack |
| Agence | Wieden + Kennedy |
| Campagne | Smell Like A Man |
| Annonceur | Procter & Gamble |
| Marque | Old Spice |
| Mise en ligne | Juillet 2010 |
| Secteur d'activité | Gels douche, bains moussants |
| Slogan | Smell Like A Man, Man. |
| Synopsis | Anything is possible when you smell like an Old Spice man and our hero, Isaiah Mustafa, is back to illustrate just a few of the amazing things that an Old Spice man can do. The latest effort is a fully integrated campaign with TV, print and digital executions, targeted at both men and women, once again touting the manly scents of Old Spice body wash. |
| Type de média | Presse & publications |
| Marché | Etats-Unis |
| Directeur de création | Jason Bagley |
| Directeur de création | Eric Baldwin |
| Concepteur / rédacteur | Eric Kallman |
| Concepteur / rédacteur | Craig Allen |
| Photographe | Danielle Levitt |
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