| Titre | Ice Cream Cone |
| Agence | BBH |
| Campagne | Boddingtons |
| Annonceur | InBev / Labatt Brewing Company |
| Marque | Boddingtons |
| Date de première diffusion/publication | 1992 / 7 |
| Secteur d'activité | Bières, cidres |
| Slogan | The Cream of Manchester |
| Synopsis | Ice cream cone made of Boddingtons. The cone is yellow like the golden colour of Boddingtons and the ice cream is white like the creamy head on a pint of Boddingtons. |
| Philosophie | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problème | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Type de média | Presse magazine |
| Marché | Europe |
| Directeur de la création | Sir John Hegarty |
| Concepteur / rédacteur | Tom Hudson |
| Directeur artistique | Mike Wells |
| Photographe | Tiff Hunter |
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