Buscompany De Lijn - "Photo Promo"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgique

7489

Titre	Photo Promo
Agence	FamousGrey
Campagne	Photo Promo
Annonceur	De Lijn
Marque	Buscompany De Lijn
Date de première diffusion/publication	2015
Secteur d'activité	Transports aériens, routiers & maritimes, chemins de fer
Philosophie	We turned 600 buses and trams in Flanders into driving promotional discount coupons by decorating the windows with discount flashes (-20% / -30% / -40% / -50%/-75%). • Stickers inside the bus explained how to participate. • Wait for the bus to pass the place where you want a discount for. • Then take a picture with the discount flash in front, share it using #photopromo on Instagram or via mobile website. • Every week (during 8 weeks) our jury (including Belgian IT-girl Joy Anna Thielemans) selected their 10 favorite pictures. The winners were contacted via social media. • We paid the winners the exact discount from the shop they had photographed.
Type de média	Digital
Longueur	65 seconds
Directeur de création	Tim Driesen
Directeur de création	Iwein Vandevyver
Directeur de création digital	Laurent Dochy
Business Director	Mieke Van de Gehuchte
Project Leader	Charlotte Ghekiere
Stratégie	Elisabeth Roelandt
Concepteur / rédacteur	Sam de Vriendt
Digital Production Director	Bart Segers
Development	Thomas Mattheussen
Development	Stijn Huyberechts
Designer	Lauwri de Pater
UX Design	Pieter Nijs
Artwork	Kristof Luyckx