| Titre | Mansion |
| Agence | Leo Burnett |
| Campagne | The Big Mac |
| Annonceur | McDonald's |
| Marque | McDonald's |
| Date de première diffusion/publication | 2014 / 2 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Synopsis | In the ads we see normally slick professionals, a high-end estate agent and a lawyer, absent-mindedly mention the ingredients of a Big Mac in situations where you would expect them to be the picture of professionalism. They don’t even notice they’re doing it. But those around them, and our viewers certainly do. It is then that we reveal that they have been distracted by posters and adverts depicting the Big Mac, in all its glory. The effect it has on our characters is summed up in the campaign endline: The Big Mac. See One. Want One. |
| Type de média | Télévision |
| Longueur | |
| Maison de production | Sonny London |
| Montage | Marshall Street Editors |
| Effets spéciaux | MPC LDN |
| Post-Production audio | Jungle Studios |
| Responsable de la publicité (annonceur) | Alistair Macrow |
| Responsable de la publicité (annonceur) | Steven Hill |
| Concepteur / rédacteur | Matt Lee |
| Directeur artistique | Peter Heyes |
| Directeur de création | Adam Tucker |
| Directeur de la création | Justin Tindall |
| Producteur, agence | David White |
| Agence Média | OMD |
| Planneur Media | Kathryn Armstrong |
| Planneur Media | Grace Cowey |
| Réalisateur | Fredrik Bond |
| Caméraman | Tim Maurice-Jones |
| Producteur, maison de production | Sara Cummins |
| Monteur | Tim Thornton Allen |
| Effets spéciaux | Dionne Archibald |
| Son | Owen Griffiths |
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