| Titre | Vinyl |
| Agence | BBH |
| Campagne | Vinyl |
| Annonceur | Tesco |
| Marque | Tesco |
| Date de première diffusion/publication | 2016 / 5 |
| Secteur d'activité | Grande distribution |
| Synopsis | Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl in 40 of their stores. To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twentysomething, and also their parents who find nostalgia in the nod to vinyl. The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs. |
| Type de média | Presse & publications |
| Responsable de la publicité (annonceur) | Alex Brittain |
| Responsable de la publicité (annonceur) | Matthew Kay |
| Responsable de la publicité (annonceur) | Ellie Woolmore |
| Equipe créative | Chris Clarke |
| Equipe créative | Matt Moreland |
| Directeur de création | Chris Clarke |
| Directeur de création | Matt Moreland |
| Stratégie | Jill Cummins |
| Directeur des Stratégies | Lilli English |
| Strategic Business Lead | Holly Ripper |
| Responsable de budget agence | David White |
| Producteur, maison de production | Tim Wilks |
| Producteur, maison de production | Aileen Grebovic |
| Photographe | Colin Campbell |
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