| Titre | A Whopper of a Secret |
| Agence | BBH |
| Campagne | Whopper of a Secret |
| Annonceur | Burger King |
| Marque | Burger King |
| Mise en ligne | Janvier 2020 |
| Secteur d'activité | Chaînes de fast-food & de restaurants |
| Philosophie | Strategy: We’re talking to the “disbelief” generation. Those cynical towards news, who don’t fall for appearances and don’t shy away from calling lies out. Those who understand facts but have a hard time believing anything they can’t see for themselves. And if there is something we can show them is that Whopper does not only mean flame-grilled, fresh and tasty, but that it also stands for big. Creative Idea: The Whopper of a Secret. What better way to show the nation how big in size the Whopper actually is that by comparing it to our timeless antagonist? That’s why we hid a Big Mac behind every Whopper ad we’ve made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all our ads. There is really no need for words. Just eyeballs. |
| Problème | Get more people agreeing that a Whopper is a big substantial meal. While The Whopper is adored for its size outside the UK, many Brits still do not seem to be aware of how considerably big it actually is. Think about it, we could tell you about the actual size of a Whopper all day long but how do we make sure you come to the realisation yourself? That is why we needed to set the record straight once and for all and prove to the nation that Whopper means big. |
| Type de média | Etude de cas |
| Longueur | |
| Responsable de la création | Ian Heartfield |
| Marketing Director | Katie Evans |
| Head of Brand Communications | Soco Nunez |
| Brand Manager | Suzi Hoy |
| Equipe créative | Thomas Devenport |
| Equipe créative | Aubrey O'Connell |
| Directeur de création | Fred Rodwell |
| Directeur des Stratégies | Saskia Jones |
| Head of Strategy | Ben Shaw |
| Directeur de clientèle | David White |
| Responsable de budget agence | Laura Huber |
| Producteur, agence | Nnena Nwakodo |
| Maison de production | Black Sheep Studios |
| Designer | Christian Tunstall |
| Monteur | Gus Melton |
| Réalisateur | Korrie Powell |
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