| Philosophie | Quiet Storm is launching a series of short videos to promote Pinterest Predicts, Pinterest’s annual report for agencies and advertisers that identifies the top trends that the platform expects will emerge and continue to grow in 2023. The films feature a number of British and American industry leaders discussing eight of the most unexpected trends from the report, mulling over the hows and whys of consumer behaviour and highlighting how useful they find the report for their businesses. The light-hearted videos combine interviews and motion graphics, as Beth Freedman, CEO Dentsu X and Walt Geer, Chief Experience Design Officer, VMLY&R, among others, puzzle over some of the more unusual trends for 2023 – from ‘Rust married’ (orange themed wedding outfits) to ‘Free spirits’ (the trend for no-alcohol and low-alcohol drinks). The agency team created the videos as a playful way to highlight the trends and show how they might be used to think creatively as well as help develop new products and define merchandising strategy. The videos will appear on Twitter, LinkedIn and Pinterest Business to drive awareness and demonstrate the report’s usefulness as a comprehensive predictive tool for the industry. |