| Titre | Feed Your Style |
| Agence | McCann Worldgroup |
| Campagne | Feed Your Style |
| Annonceur | ASOS |
| Marque | ASOS |
| Date de première diffusion/publication | 2022 / 10 |
| Secteur d'activité | Vente en ligne, e-commerce |
| Synopsis | ASOS recently revealed its campaign in the US and UK, highlighting its Autumn/Winter 2022 womenswear collection. It pulls inspiration from the ways the many screens of today encourage unique takes on one’s own style.The tagline “Feed Your Style,” is an evolution of the acronym “ASOS” (As Seen On Screen) reflecting the infinite ways customers express themselves through fashion.The creative was designed to arouse an emotional response in audience, showcasing the joy fashion and style brings as well as cultural relevance to help position ASOS as the most inspirational fashion destination.We created a new campaign and a new world for the ASOS generation – a celebration of personal style where people can discover new items and remix them in whatever fast, colorful and fun ways they like. From friend’s stories to social challenges to unexpected situations: everything serves as inspiration and expands our idea of the possibilities of style. |
| Type de média | Digital |
| Longueur | |
| Marché | France |
| Responsable de la création | Alex Lopez |
| Agency | Gotham, Inc. |
| Agency | McCann Paris |
| Responsable de la création | Julien Calot |
| Responsable de la création | Hans Dorsinville |
| Directeur de création | Liam Fearn |
| Directeur de création | Eric Landowski |
| Directeur artistique | Louise Carrouge |
| Creative | Nadia Lasfar |
| Business Team | Nannette LaFond-Dufour |
| Business Team | Colby Webb |
| Directeur des Stratégies | Shanna Carpenter |
| Social Manager | Pierre-Jean Bernard |
| Directeur de clientèle | Casey Archer |
| Responsable de la production | Thibault Blacque-Belair |
| Producteur | Jean ROBERT |
| Chef de projet | Shantal Gonzalez |
| Maison de production | Iconoclast Paris |
| Réalisateur | we are from LA |
| Producteur exécutif | Camille Lambert |
| Producteur délégué | Alexia Levy |
| Coordinateur de production | Lola Perron |
| Directeur de la photo | Nicolas Loir |
| Habilleuse / styliste | Laura Vandall |
| Chef décorateur | Laura Sabat |
| Production Service Company | Azul Productions |
| VFX/Post Production | Poster |
| Post-production Producer | Cyril Bordesoulle |
| Post-production Producer | Yelena Dos Santos |
| Graphics | Lucas Latil |
| Graphics | Albin martinetti |
| Graphics | Yves Delforges |
| Graphics | Bruno Caretta |
| Engineer | Edouard Mailaender |
| Engineer | Matthieu Lescornec |
| VFX Company | Mathematic |
| VFX Supervisor | Yann Aldabe |
| Motion Designer | David Pelletier |
| Motion Designer | Astrid Tessier |
| Compositing | Roman Goncharenko |
| CG Modelling | Lucas Benoit |
| Illustration | Charline Sanchez |
| VFX Producer | Guillaume Marien |
| VFX Producer | Claire English |
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