AIDES - "I.Q."

TBWA\PARIS

TBWA\PARIS Boulogne-Billancourt, France

Awards

17116

Cette création fait partie de la Collection Act Responsible

Marque: AIDES
Pays: France

Annonceur: Aides

Titre	I.Q.
Agence	TBWA\PARIS
Campagne	I.Q.
Annonceur	Aides
Marque	AIDES
Date de première diffusion/publication	2013 / 4
Secteur d'activité	Associations d'information et de lutte contre la maladie
Synopsis	AIDES is the leading association fighting against Aids in France and Europe. It’s fighting for more than 25 years against social injustices revealed by epidemic of Sida: fight against discrimination, for a more righteous society, more tolerant and open to the patients. In a permanent way, AIDES also acts for preventive reasons. Back in 1987, AIDES fought to make advertising on condoms allowed on TV channels. They succeeded and prevention campaigns made their appearance one after another… In 2006, AIDES launched the 20cts condom to give everyone the means to protect oneself. The message of prevention must be carried out to the masses, because the whole population is concerned with the HIV: - 41 years is the average age of people touched by AIDS: 38 years for women, 43 years for men. - 10% of the new contaminations concern people aged between 15 and 24 years old, this is 2 young people everyday day. This is why AIDES would like to remind everybody the importance of protection. AIDS speaks again about the importance of condom use in ridiculing the attitude of men in order to decomplex girls on the issue of condom at a report. Rather than opting for a moralizing, this film lets talk about protection in an offset manner, disseminating a humorous message and understood by all: in intimate situations, sometimes you need to think for two, so girls get boys dressed! This movie entilted « I.Q. » is directed by Daniel Perez, and is accompanied by « The Baddest Man Alive » by Black Keys and RZA. This film will be gracefully broadcast from April 2013 on French television (TMC, TF1, France Télévision, MCM, Stellia, Vivolta, NT1, No Life, Discovery Channel…among others).
Problème
Résultat
Type de média	Télévision & Cinéma
Longueur	97 seconds
Bande son	RZA & The Black Keys
Production du son	\ELSE
Responsable de budget agence	Anne Vincent
Responsable de budget agence	Véronique Fourniotakis
Responsable de budget agence	Marion Floch
Responsable de budget agence	Teddy Notari
Directeur de la création	Jean-François Goize
Directeur artistique	Mohamed BARECHE
Conception / rédaction	Daniel Perez
Maison de production	Carnibird
Producteur, maison de production	Sam Fontaine
Post production	Romain Gingembre
Responsable de la TV prod	Maxime Boiron
Réalisateur	Daniel Perez
Cinématographie	steeven petitteville
Directeur de la production	Thomas Lepeutrec
Habilleuse / styliste	Agathe Wesolek
Monteur	Bruno Tracq
Effets spéciaux	Vincent Heine
Effets spéciaux	Cedric Morellon
Musique	The Baddest Man Alive
Musique	The Baddest Man Alive
Musique	RZA & The Black Keys
Producteur son	Valery Pellegrini
Ingénieur du son	Anais Khout
Studio d'enregistrement	else