Sommiercenter - "03 sommiercenter"

Mercado McCann

Mercado McCann Buenos Aires, Argentine

4657

Titre	03 sommiercenter
Brief	SommierCenter mattresse´s store chain shows the effects of driving tired.Anyone who´s ever endured a restless night knows how hard it is tofunction the next day. That is why we decided to raise awareness about just how much risk you expose yourself and others to when you drive on little to no sleep.
Agence	Mercado McCann
Campagne	Highway
Annonceur	Sommiercenter
Marque	Sommiercenter
Date de première diffusion/publication	2017 / 4
Produit	Mattresses
Secteur d'activité	Ameublement
Slogan	Sleep then drive.
Synopsis	SommierCenter mattresse´s store chain shows the effects of driving tired. Anyone who´s ever endured a restless night knows how hard it is to function the next day. That is why we decided to raise awareness about just how much risk you expose yourself and others to when you drive on little to no sleep.
Philosophie	Sleep then drive.
Problème	Anyone who’s ever endured a restless night knows how hard it is to function the next day. But to raise awareness about just how much risk you expose yourself to when you drive on little to no sleep, SommierCenter mattress store chain, enlisted Buenos Aires, Argentina–based ad agency Mercado McCann to create a series of print ads.
Type de média	Presse magazine
Directeur de la création	Diego Tuya
Directeur de la création	Dario Rial
Directeur de création	Nicolas Ochoa
Directeur de création	Nicolas Massimino
Directeur artistique	Pablo Cominetti
Producteur, maison de production	Agustin Borgognoni
Producteur, agence	Felipe Calviño