| Titre | Brussel Sprouts |
| Agence | FCB London |
| Campagne | Waitrose Campaign |
| Annonceur | Waitrose Ltd |
| Marque | Waitrose |
| Mise en ligne | Février 2001 |
| Secteur d'activité | Grande distribution |
| Philosophie | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Type de média | Presse & publications |
| Marché | Royaume-Uni |
| Concepteur / rédacteur | Jason Andrews |
| Photographe | Sandra Lousada |
| Directeur de création | Chris O'Shea |
| Directeur de création | Ken Hoggins |
| Concepteur / rédacteur | Kevin MacMillan |
| Responsable de la publicité (annonceur) | Amanda Bindon |
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