| Titre | Doctor |
| Agence | BBH |
| Campagne | Olivio Bertolli - Unilever Bestfoods |
| Annonceur | Unilever |
| Marque | Olivio Bertolli |
| Mise en ligne | Novembre 2002 |
| Secteur d'activité | Graisses végétales |
| Slogan | Part of Your Mediterranean Diet. |
| Philosophie | Divided we Dine, United we Dream This case documents how the UK Olivio spread campaign was successfully rolled out for Bertolli spread in three other European markets, taking it from a 40 million to a 100 million brand in just four years. Advertising has been fundamental in building a brand image relevant above and beyond local food culture, by appealing at a deeper emotional level. Sales uplifts attributed to advertising average 65% and production efficiencies of using a single campaign led to savings of £3 million. |
| Type de média | Télévision |
| Longueur | |
| Marché | Belgique, Allemagne, Royaume-Uni |
| Directeur de création | Bruce Crouch |
| Directeur artistique | Claudia Southgate |
| Concepteur / rédacteur | Claudia Southgate |
| Directeur artistique | Verity Fenner |
| Concepteur / rédacteur | Verity Fenner |
| Réalisateur | Paul Gay |
| Responsable de la publicité (annonceur) | Petra Zinkweg |
Plus de réalisations
VOIR TOUSLife Is Better With Cake
- MARQUE:
- Mr. Kipling
- AGENCE:
- J. Walter Thompson London
Handdown
- MARQUE:
- Olivio Bertolli
- AGENCE:
- BBH
Football
- MARQUE:
- Olivio Bertolli
- AGENCE:
- BBH
Old Person In Water (OPiW)
- MARQUE:
- Olivio Bertolli
- AGENCE:
- BBH
Grannies On Mopeds (GoM)
- MARQUE:
- Olivio Bertolli
- AGENCE:
- BBH
Football (German Version)
- MARQUE:
- Olivio Bertolli
- AGENCE:
- BBH