| Titre | James and Wilf |
| Agence | Cheil London |
| Campagne | James Corden and his alter ego Wilf launch Samsung Galaxy |
| Annonceur | Samsung |
| Marque | Samsung Mobile |
| Date de première diffusion/publication | 2015 / 4 |
| Secteur d'activité | Téléphones mobiles & tablettes |
| Synopsis | Forget about pre-order day for the Apple Watch. It's also launch day for the Samsung Galaxy S6 and S6 Edge, which means ads for the smartphone are rolling out all over the world. |
| Philosophie | The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. The two most notable spots come from Cheil U.K. and 72andSunny for the U.K. and global markets, respectively. The Cheil spot stars James Corden twice over—as himself and his alter ego, an obnoxious commercial director named Wilf Meltson. It's the kind of self-aware celebrity-pitchman work we've seen a lot lately, even if Corden doesn't get as self-hating or downright scornful as Neil Patrick Harris or Ricky Gervais. |
| Type de média | Télévision |
| Longueur | |
| Editorial Company | Whitehouse Post |
| Grade | Absolute Post |
| Sound Mix | Wave Studios |
| COO | Matt Pye |
| Business Director | Andrew Boatman |
| Responsable de budget agence | Fraser Campbell |
| Head of TV and Content | Nana Bempah |
| Assistant de Production | Claire Sharp |
| Global Chief Creative Officer | Malcolm Poynton |
| Directeur de création | Jim Eyre |
| Directeur artistique | Jim Eyre |
| Directeur de création | Dave Newbold |
| Concepteur / rédacteur | Dave Newbold |
| Maison de production | Fulwell 73 Production |
| Maison de production | RadicalMedia |
| Réalisateur | Rosey |
| Producteur exécutif | Ben Schneider |
| Producteur | Tommy Turtle |
| DP | Colin Watkinson |
| Chef décorateur | Tom Foden |
| Monteur | John Smith |
| Assistant Monteur | Gary Bowyer |
| Producteur exécutif | Kayt Hall |
| Producteur | Antonia Porter |
| Producteur | Belinda Grew |
| Flame Operator | Dave Smith |
| Color Correct | Matt Turner |
| Mix | Ed Downham |
| Producteur | Rebecca Boswell |
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