| Titre | Yell.com |
| Agence | AKQA |
| Campagne | Results for real life - Yell.com |
| Annonceur | The Yell Group |
| Marque | Yell.com |
| Mise en ligne | Septembre 2006 |
| Produit | Local search engine |
| Secteur d'activité | Pages jaunes et répertoires |
| Slogan | Results for real life. |
| Synopsis | Local knowledge is the core theme of the six-month campaign introducing Yell.coms new strapline Results for real life. The new campaign emphasizes Yell.coms product benefits through real-life scenarios showing a useful advantage to locals and visitors alike. The campaign incorporates location-based digital outdoor concepts, online ads, posters, TV sponsorship and cinema. |
| Philosophie | Accomplishing an industry-first, LED bus supersides equipped with GPS tracking display geographically targeted ads highlighting local businesses. Yell.com has retained a fleet of 25 buses that carry messages that change to match the locality as the bus travels within specific areas of Central London. Digital 6-sheets on bus shelters include interactive screens highlighting local shops, restaurants and bars. Each execution is bespoke to the location and pedestrians can interact with the poster to reveal a local map showing the shops, restaurants and bars within walking distance, or a simple bus journey away. |
| Type de média | Véhicules et moyens de transport |
| Marché | Royaume-Uni |
| Directeur de la création | Daniel Bonner |
| Directeur artistique | James Capp |
| Chef de groupe | Claire Langler |
| Directeur de clientèle | Frank Pedersen |
| Concepteur / rédacteur | Phil Wilce |
| Infographiste | Chris Williams |
| Infographiste | Dan Wright |
| Other | Jo Williams |
| Maison de production | Drum Screen |
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