| Titre | Strong Housewives |
| Agence | Publicis London |
| Campagne | Strong Housewives - P&G |
| Annonceur | Procter & Gamble |
| Marque | Bounty |
| Mise en ligne | Décembre 2002 |
| Produit | Kitchen Roll |
| Secteur d'activité | Articles & emballages en carton, papier & aluminium |
| Slogan | Have You Tried It Wet Yet ? |
| Philosophie | The Strong Housewives campaign has been used to advertise P&Gs paper towel brand Bounty since October 2001. |
| Problème | This ad has been created by Euro RSCG, and the case has been entered by Publicis. |
| Résultat | This campaign successfully changed the way British consumers use paper towels, to the benefit of Bounty. Today consumers use paper towels wet to clean and scrub away messes something that was unthinkable prior to this advertising. Not only has the advertising paid back in the short term but it is also likely to contribute to longer term future sales growth. |
| Type de média | Télévision & Cinéma |
| Longueur | |
| Marché | Royaume-Uni |
| Directeur de création | Steve Nicholls |
| Directeur de création | Matthew Anderson |
| Director of Planning | Fiona Keyte |
| Responsable de la publicité (annonceur) | Johnathan Barr |
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