South Western Railway - "Sandy & Wes Flock to London"

St. Luke’s Communications

St. Luke’s Communications London, Royaume-Uni

2265

Marque: South Western Railway
Pays: Royaume-Uni

Annonceur: South Western Railway

Titre	Sandy & Wes Flock to London
Agence	St. Luke’s Communications
Campagne	Spread Your Wings
Annonceur	South Western Railway
Marque	South Western Railway
Date de première diffusion/publication	2022 / 11
Secteur d'activité	Transports aériens, routiers & maritimes, chemins de fer
Synopsis	In the 30-second ad, regular train travellers Sandy (execu-bird) and Wes (the young business-pigeon), pick up their conversation as they meet on the SWR train to London excitedly sharing details of the activities and experiences they are planning. This time, Sandy is meeting some “gull-friends” at the top of the Shard for a Sea-Breeze cocktail; while Wes will take advantage of free activities “swanning along the South Bank” photographing art and London sights. As usual there is plenty of bird-inspired word play.
Philosophie	South Western Railway (SWR) is launching a multi-media campaign, in new work by creative agency St Luke’s. The campaign reminds leisure travellers that they should spread their wings and embrace all that London and the South West have to offer: connecting friends and family with great value for money ticketing options and lowest prices guaranteed when booking direct with SWR. The new TV ad “Sandy & Wes Flock to London” hits screens on 13th November and is part of a wider media push on OOH, Social, Display and Radio. The campaign will run through to the end of December 2022 with media planned and bought by the7stars. Featuring Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the best of London; the new campaign continues the “Spread your wings” creative positioning. In its own recent research South Western Railway found that 71% of respondents felt more positive about travelling with SWR after seeing the brand’s first TVC which introduced the avian ambassadors Sandy and Wes, in February this year.
Type de média	Télévision
Longueur	30 seconds
Son	Factory Studios
Agence Média	the7stars
Responsable de la publicité (annonceur)	Calli Ward
Responsable de la publicité (annonceur)	Ian Humphreys
Responsable de la publicité (annonceur)	Stephanie Stockman
Directeur de la création	Richard Denney
Equipe créative	Darren Keff
Equipe créative	Phillip Meyler
Equipe créative	Leah Winson
Equipe créative	Rhianna Travers
Producteur TV agence	Jenny Busby
Producteur créatif	Anna-Marie Mennecier
Producteur créatif	Dee Antoniou
Responsable de la stratégie	Dan Hulse
Planner	Joanna Barnett
Business Director	Leanne Silman
Directeur de clientèle	Vicci Goulder
Senior Account Manager	Naomi Hollowday
Maison de production	Nexus Studios
Directors	Smith & Foulkes
Producteur exécutif	Mike Bell
Producteur	Belinda Isaacs
Directeur de la production	Edith Chappey
CG Supervisor	Dave Hunt
Environment Designer	Milan Baulard
Environment Designer	Helen Castelow
Prop Designer	Andreea Tocilescu
Toolkit Designer	Callum Strachan
Lead Rigging	Niko Rossi
Rigging	Nayla Nassar
3D Animator	Ricardo David
3D Animator	Clément Fassler
3D Generalist	James Drummond
3D Generalist	Fabien Glasse
Toolkit 3D Generalist	Eder de Souza
Matte Painting	Umeshu Lovers
Matte Painting	Guitty Mojabi
Lead Lighter	Carl Kenyon
Lighter	Matilde Vinther
Lead Compositor	Sacha Danjou
Compositor	Sander Saks
Compositor	Heather Costa
Assistant Monteur	Andrea Zantiras
PR & Marketing	Valentina Tarelli
PR & Marketing	Nancy Edmondson
PR & Marketing	Isobel Wise
PR & Marketing	Steph Anjo
Post production	Nineteentwenty
Sound Engineer	Josh Campbell
Musique	Native Music
Designer	Ben Gilbey
Designer	Vanisha Mistry