| Titre | Ebanana Scrooge (Teaser) |
| Agence | McCann London |
| Campagne | Ebanana Scrooge |
| Annonceur | Aldi |
| Marque | Aldi |
| Date de première diffusion/publication | 2021 / 11 |
| Secteur d'activité | Grande distribution |
| Philosophie | Aldi has teased its iconic Christmas ad on social media today (6th November) - featuring an all-new animated banana character called Ebanana Scrooge. However, it doesn’t feature Kevin the Carrot, the loveable character who has taken centre stage in the last five Christmas campaigns. Created by McCann UK, the new 20-second clip shows a child Ebanana patiently waiting for Santa, snuggled up next to a mince pie in front of a roaring log fire on Christmas Eve. A mystery hand then appears and takes the mince pie, leaving the banana behind - at which the upset Ebanana cries, ‘Santa, wait…why didn’t he take me?’ Just before the teaser clip fades, Ebanana jumps up and angrily declares, ‘I hate Christmas…’ - leaving viewers wondering what happens next in this festive tale. The full ad will be revealed across national TV and online on Thursday 11th November. |
| Type de média | Digital |
| Longueur | |
| Montage | Marshall Street Editors |
| Audio | Wave Studios |
| Marketing Director | Sean McGinty |
| Marketing Director | Adam Zavalis |
| Marketing Manager | Jennifer Thomas |
| Responsable de la création | Dave Price |
| Creative Lead | Andy Fenton |
| Creative Lead | Clive Davis |
| Directeur associé | Laura Mckinlay |
| Business Director | Jane Colbeck |
| Senior Social Media Director | Calum Macdonald-Ball |
| Senior Account Manager | Cara Harcombe |
| Responsable de la TV prod | Lucy Moore |
| Head of Effectiveness | Jamie Peate |
| Group Strategy Director | Darren Hawkins |
| Maison de production | Psyop |
| Réalisateur | Todd Mueller |
| Réalisateur | Kylie Matulick |
| Réalisateur | Kyle Cassidy |
| Chief Executive Producer | Justin Booth-Clibborn |
| Executive Producer - Live Action | Noah Goldsmith |
| Producteur exécutif | Joe Maggiore |
| Maison de production | Riff Raff Films |
| Producteur exécutif | Tracey Cooper |
| Producteur | Paz Parasmand |
| Directeur de la production | Charlotte Jones |
| Directeur de la photo | Matt Fox |
| Monteur | John Mayes |
| Sound Engineer | Parv Thind |
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