| Titre | Culemborg Pinotage, Western Cape Red Wine |
| Agence | FCB London |
| Campagne | Waitrose Campaign |
| Annonceur | Waitrose Ltd |
| Marque | Waitrose |
| Mise en ligne | Novembre 2002 |
| Secteur d'activité | Détail, distribution, chaînes de restaurants |
| Philosophie | David versus Four Goliaths: How Advertising Quietly Revolutionised a Successful Business This case documents how Waitrose strengthened its position as the UKs pre-eminent food retailer despite tough competition from larger spending rivals. Increasing advertising budgets played a vital role in building loyalty and attracting new customers, adding over £40m to revenue in 2001/2 and helping turnover grow by £600m between 1997/8 and 2001/2. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Bande son | Red Red Wine |
| Directeur de création | Chris O'Shea |
| Directeur de création | Ken Hoggins |
| Réalisateur | Stuart Douglas |
| Responsable de la publicité (annonceur) | Amanda Bindon |
| Musique | UB40 |
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