| Titre | Car Crash |
| Agence | McCann-Erickson Frankfurt |
| Campagne | Car Crash |
| Annonceur | AvD- Automobile Club of Germany |
| Marque | Drink. But don't drive. |
| Mise en ligne | Mai 2005 |
| Secteur d'activité | Institutions / Interêt Public / Associations à but non lucratif |
| Slogan | Drink. But don't drive. |
| Synopsis | Drink. But don't drive. An initiative of the Automobile Club of Germany. AvD |
| Philosophie | Automobile clubs and insurance companies regularly advertise services, which are only valid in a damage events, whereas the German Automobilclub AvD (Automobilclub von Deutschland) focuses on prevention. The campaign features the corpus delicti without using conventional dramas or any strong moralizing undertone. |
| Problème | In 2004 almost 6,000 people died in car accidents in road traffic in Germany. Chief cause are, besides excessive speed and inadequate distance, driving under the influence of alcohol. |
| Résultat | The campaign was just aired in March 05, so no results are available. However, it got tremendous echo in the German press. |
| Type de média | Télévision |
| Longueur | |
| Marché | Allemagne |
| Chef de groupe | Michael Beckmann |
| Directeur de la création | Rainer Bollmann |
| Producteur, agence | Inge Dickewied |
| Producteur, maison de production | Heiko Leitsch |
| Monteur | Heiko Leitsch |
| Responsable de la publicité (annonceur) | Adalbert H. Lhota |
| Directeur de création | Erich Reuter |
| Directeur artistique | Erich Reuter |
| Other | Wolfgang Ruth |
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