Opéra GX - "Anger Controllers"

Officer & Gentleman

Officer & Gentleman Madrid, Espagne

10734

Marque: Opéra GX
Pays: Espagne

Annonceur: Opera

Titre	Anger Controllers
Agence	Officer & Gentleman
Campagne	Anger Controllers
Annonceur	Opera
Marque	Opéra GX
Date de première diffusion/publication	2022 / 6
Secteur d'activité	Logiciels, production multimédia
Philosophie	Losing our temper while gaming isn’t just the stuff of memes, it's a pressing issue that many of us struggle with while playing video games. A recent Opera GX survey found that more than two thirds of gamers (65% UK, 69% US) get angry when they lose, while even more (85% UK, 83% US) become irate if lag, or a poor internet connection ruins their game. And when Gamer Rage strikes, they usually take out their frustrations on the things they truly love most: their gear. In fact, one in five UK gamers (19%) and one in three US gamers (29%) admit to having destroyed their gaming accessories – keyboards, mouses, controllers – in fits of frustration. To highlight these issues, Opera GX teamed up with Madrid-based agency Officer & Gentleman to launch Anger Controllers: An imaginary set of super durable gaming peripherals that can withstand even the most extreme bouts of rage. In the satirical promotional video, voiced by Halo announcer Jeff Steitzer, the truth behind the fictional products is finally revealed when one of the characters breaks the fourth wall to ask: “Wouldn’t it be easier if we could learn to control our anger instead?” But the Anger Controllers are just a small part of a much larger effort by Opera GX to tackle the issue. In addition to releasing their first “Rage Report” with key data on US and UK gamers’ daily frustrations, the brand has teamed up with Dr Alok Kanojia, also known as Dr. K.—a Harvard-trained psychiatrist and leading gaming mental health advocate. Together, they’ll present tips that will help gamers keep their anger in check and manage their frustrations associated with gaming. Dr. K. will also be joined by popular streamer Cr1TiKaL in a discussion about gamers’ mental wellness that will be streamed in GX Corner on June 6th, at the following link. Watch stream here: https://www.twitch.tv/moistcr1tikal The scale of gamers’ frustrations is extensive: Most gamers have either struggled with their own anger issues, or felt the wrath of other stressed out players. For example, almost two thirds of respondents (73% UK, 74% US) have had to reflect on their own angry outbursts in the past, while the negative attitudes of other players has made half of respondents (46% UK, 49% US) feel down at times. Moreover, 18% of UK and 32% of US respondents revealed they had been bullied while gaming, while a quarter of UK gamers (25%) and a third of US gamers (38%) said their own aggressive comments had ruined the atmosphere.
Type de média	Digital
Longueur	107 seconds
Plus d'info	https://www.opera.com/gx/angercontrol
Directeur de la création	Javi Iñiguez de Onzoño
Directeur de la création	Alex Katz
Directeur Général	José Ortiz
Business Director	Marta Blanco
Chef de groupe	Karina Guerra
Chef de groupe	Elena Rodriguez
Creative Supervisor	Gonzalo Arica
Creative Supervisor	Ricky Solano
Equipe créative	Javi Diaz
Equipe créative	David Sanjuan
Producteur, agence	Karina Guerra
Maison de production	RARE
Réalisateur	MARTÍN RIETTI
Directeur de la photo	Andy Pulido
Producteur exécutif	Joan Carles Gómez
AD	David S Murga
Directeur artistique	Leila Rodríguez
Son	Sergio de la Fuente