Titre | Be Unbordered (133s) |
Agence | Cossette |
Campagne | Be Unbordered |
Annonceur | Flight Centre Canada |
Marque | Flight Centre Canada |
Mise en ligne | Novembre 2021 |
Secteur d'activité | Transports aériens, routiers & maritimes, chemins de fer |
Synopsis | For most Canadians their two-weeks of vacation is precious. They are reluctant to trust travel planning and booking to anyone but themselves. Flight Centre believes in the power of travel and understands the importance of every trip. This campaign encouraged travellers to escape the monotony of routine travel and Be Unbordered by working with Flight Centre to create unique travel experiences.By stepping out of our ‘comfort zone’ and encouraging people to step out of theirs, we differentiated the Flight Centre brand leading to a dramatic increase in brand awareness and interest, and brought the fading brand back to life. |
Type de média | Film Web |
Responsable de la publicité (annonceur) | Gavin Miller |
Responsable de la publicité (annonceur) | Aaron Stubbings |
Responsable de la publicité (annonceur) | Michelle Suggett |
Global Chief Creative Officer | Peter Ignazi |
Associate Creative Director / Art Director | Spencer Dingle |
Associate Creative Director/Copywriter | Jordan Hamer |
Directeur de création groupe | Luis Coderque |
Producteur, agence | Erica Metcalfe |
SVP Strategy Director | Rosie Gentile |
Directeur des Stratégies | Geoff Gingerich |
Stratégie | Michael Szego |
Directeur de clientèle | Dianne Kim |
VP, Client Leader | Anabella Mandel |
Réalisateur | Joachim Back |
Directeur de la photo | Sebastian Blenkov |
Producteur délégué | Lola Ramirez |
Producteur exécutif | Gigi Realini |
Monteur | Raj Ramnauth |
Coloriste | Andrew Exworth |
VFX Artist | Jiri Kilevnik |
Distribution | Thom Hammond |
Ingénieur du son | Jared Kuemper |
Gestion des droits musicaux | Berkeley |
Business Director | Laura Lewandowski |
Associate Strategy Director | Alex Buckby |
Media Strategist | Eric Cheung |
Responsable de la publicité (annonceur) | Karina Gill |
Responsable de la publicité (annonceur) | Allison Wallace |
Post production | The Vanity |
Post production | Partners Film |