Airbnb - "A Different Paris"

TBWA\Singapore

TBWA\Singapore Singapore, Singapour

Awards

27761

Marque: Airbnb
Pays: Singapour

Annonceur: Airbnb

Titre	A Different Paris
Agence	TBWA\Singapore
Campagne	A Different Paris
Annonceur	Airbnb
Marque	Airbnb
Date de première diffusion/publication	2015 / 9
Secteur d'activité	Réservations et agences de voyages en ligne
Synopsis	“I always imagined there was just one Paris,” says the female narrator, “of monuments, museums and parks.” But thanks to her Airbnb host, André, she discovers “a different Paris” of flea markets, hidden squares, cellar jazz bars and local bistros. “In this Paris, I truly lived like a Parisian, in a home I could call my own,” she says. With Airbnb, belong anywhere.
Problème	Objective: Through this campaign Airbnb wanted tocreate a film using a combination of live action and 3D Zoetrope animation to reflect a feeling of real belonging for travelers as they discover Paris through the eyes of their hosts. Concept: The films were developed to show in true Airbnb fashion, how the ordinary world can become an altogether different, more magical world. Using various filmmaking techniques; including Motion Control, live action, miniature models & a giant 3D Zoetrope which was built specifically for the shoot. The models comprised of 11,256 parts, including 1,476 figurines to create the illusion of seamless motion. All of these techniques work together to create a world of fantasy and pull the viewer into the magic of Paris, and the possibilities when staying as an Airbnb guest. Target Audience: The films are part of a campaign ‘A Different Paris’ specifically created for Airbnb’s Asian markets. Three versions were created for China, Japan, Korea and was launched in August 2015, and aired on  TV, Online / Social – Youtube, Tencent, Naver and Yahoo!Japan, as well as media sites as Facebook, Twitter, Instagram and WeChat.
Type de média	Télévision
Longueur	60 seconds
Maison de production	Photoplay Films
Responsable de la publicité (annonceur)	Matthias Schuecking
Création d'image	Simon Ingerson
Concepteur / rédacteur	Elrid Carvalho
Directeur artistique	Uni Lee
Producteur, maison de production	Allison Gay
Producteur, maison de production	Haydn Evans
Directeur de clientèle	Mandy Wong
Directeur de création	Gary Steele
Directeur de clientèle	Joyce Wong
Agence Média	Starcom
Monteur	Simon Njoo
Producteur, maison de production	James Rose
Post production	Cutting Edge
Chef décorateur	Annie Beauchamp
Maison de production	Six Toes
Producteur, maison de production	Emma Thompson
Producteur exécutif	Oliver Lawrance
Producteur exécutif	Haydn Evans
Directeur de la photo	Jonathan Rossiter
Réalisateur	Norman Yeend
Réalisateur	Scott Otto Anderson