| Titre | Listening |
| Agence | DFGW (now Freud) |
| Campagne | Listening |
| Annonceur | BBC |
| Marque | BBC Radio 3 |
| Mise en ligne | Avril 2003 |
| Produit | World Music Awards |
| Secteur d'activité | Programmes et chaînes de TV et radio |
| Philosophie | The campaign is about connecting people from all over the world. They open with a young man in his living room with his ear on a glass as if listening to something it sounds like muted Middle Eastern Music, we then travel around the globe and follow a range of diverse musical experiences from the Middle East, Japan, Africa and Finland. |
| Problème | The awards are a celebration of the diversity and fusion of world music, with musical influences from Asia to Finland represented; it takes place between 24-27 March. The prestigious scheme represents only the best performers from around the globe. The categories are: Africa, Asia/Pacific, Europe, America, Middle East, Boundary Crossing, Newcomer, Critics Award and the listeners award, which is voted by the public. |
| Type de média | Télévision |
| Longueur | |
| Marché | Royaume-Uni |
| Sociéte de création sonore | Barrera Prod. |
| Concepteur / rédacteur | Simon Welch |
| Directeur artistique | Matt Welch |
| Réalisateur | Steve Cope |
| Maison de production | BBC Broadcast |
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