| Titre | Clock Change |
| Agence | Y&R London |
| Campagne | Clock Change |
| Annonceur | Department For Communities & Local Government |
| Marque | Fire Kills |
| Date de première diffusion/publication | 2011 / 10 |
| Secteur d'activité | Santé publique, hygiène et sécurité |
| Synopsis | The advertisements highlight the association we’re making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: The advertisements, which launches on 24 October, highlight the association we're making between smoke alarm testing and the clock change, by showing stark imagery of clocks which have been destroyed by a fire. The headlines prompt people to act, for example: "British summer time comes to an end soon. Make sure you don't. When you change your clock, test your smoke alarm." British summer time comes to an end soon. Make sure you don’t. When you change your clock, test your smoke alarm.” |
| Philosophie | The new national Fire Kills campaign will encourage people to test their smoke alarm when they change their clocks. |
| Type de média | Film Web |
| Maison de production | MPC LDN |
| Directeur de clientèle | Graham Smith |
| Planneur | Neasa Cuniffe |
| Directeur artistique | Jerry Hollens |
| Concepteur / rédacteur | Mike Boles |
| Directeur de création | Damon Collins |
| Responsable de la publicité (annonceur) | Mary-Ann Auckland |
| Producteur, agence | Jen Fewster |
| Réalisateur | Giles Revell |
| Producteur | Stella Pye |
| Directeur de la photo | Andy Taylor Smith |
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