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Graham Fink
Graham Fink
Former Chief Creative Office at Ogilvy & Mather
Shanghai, Chine
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TitreThe Face of Future
Agence
Campagne The Face of the Future
Annonceur EY
Marque EY
Date de première diffusion/publication 2023 / 10
Secteur d'activité Services aux entreprises
Philosophie The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future?
Type de média Télévision
Longueur
Producteur
Producteur
Post production
Post production
Directeur de clientèle
Responsable de budget agence
Monteur
Montage
Coloriste
Coloriste
Colorisation
Sound Designer
Sound Designer
Sociéte de création sonore
Executive Audio Producer
Production du son
Directeur de la création
Directeur de la création
Client Team Director
Executive Creative Producer
Producteur exécutif
Live action Producer
Maison de production
Producteur
Photographe
After Effects Artist
After Effects Artist

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