Titre | IKEA Its that affordable PRICE TAGs |
Agence | Ogilvy UAE |
Campagne | Ikea It's That Affordable Price Tags |
Annonceur | IKEA |
Marque | Ikea Saudi Arabia |
Date de première diffusion/publication | 2017 / 3 |
Secteur d'activité | Commerces de proximité, distribution spécialisée |
Synopsis | To show how affordable Ikea products were we took the price and turned it into a new currency. A stool equals 3 coffees. A table five packs of toothpaste. A cupboard equals 5 pizzas. This way our customers understood that you get a whole lot for the price of everyday things. So we changed the prices for graphic symbols of everyday things. The customers could now easily work out how little Ikea products were. And when they looked at how much they were getting. They loved the new currency. |
Type de média | Film Web |
Longueur | |
Marché | Arabie Saoudite |
Directeur de la création | Ramzi Moutran |
Directeur de la création | Maher El Baba |
Directeur de création | Juliana Paracencio |
Directeur de création associé | Luiz Vicente Simões |
Directeur artistique | Juliana Paracencio |
Responsable de la création | Paul Shearer |
Concepteur / rédacteur | Luiz Vicente Simões |
Illustrateur | Bruno Rodrigo de Miranda |
Designer | Mônica Yuri |
Communication and PR Manager | Rami Rihani |
Communication and PR Manager | Taha Iqbal |
Marketing Manager | Faisal AlGain |
Directeur de clientèle | Bernard Abou Nader |
Motion Graphics | Amro Ayman Bakri |
Motion Graphics | Ben Griffiths |