Snickers - "Play Like Pelé"

BBDO Dublin

BBDO Dublin Dublin, Irlande

5740

Marque: Snickers
Pays: Irlande

Annonceur: Mars, Inc.

Titre	Play Like Pelé
Agence	BBDO Dublin
Campagne	Play Like Pelé
Annonceur	Mars, Inc.
Marque	Snickers
Date de première diffusion/publication	2017 / 5
Secteur d'activité	Chocolat
Synopsis	To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life in an animated tribute to the greatest footballer of all time. As Pelé walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch. Shot and animated by Piranha Bar, the entire stadium was rendered in CG and animated to allow for the designs. The stadium used for the shoot had entirely blue seats which were all changed to reflect the iconic Snickers branding colours – brown, white, red and blue.
Type de média	Télévision
Longueur	30 seconds
Marché	Royaume-Uni
Directeur de création	Colm O'Gaora
Directeur de création	Andy Clare
Producteur, agence	Noël Byrne
Maison de production	Piranha Bar
Réalisateur	Gavin Kelly
Directeur de la photo	Tim Green
Producteur	Doireann de Buitléar
Producteur	Patrick Duguid
CG Lead	Sam Boyd
3D Modeler	Cormac Kelly
Création d'image	Sam Boyd
Compositing	Gavin Hoffman
Compositing	Arron Ingles
Création d'image	Mario Domingos