| Titre | Soy |
| Agence | Havas São Paulo |
| Campagne | Trust Pink - Vanish |
| Annonceur | Reckitt Benckiser |
| Marque | Vanish |
| Mise en ligne | Février 2009 |
| Secteur d'activité | Produits d'entretien, savons, détergents |
| Synopsis | Vanish laundry liquid is presented as the way to deal with persistent stains: soy sauce, red wine and ketchup. Colors from bottles of soy sauce, red wine and ketchup, along with associated objects, bleed into the print advertisement, leaving the original containers white. "Now in 3 liters pack. Trust pink. Forget stains." |
| Type de média | Presse & publications |
| Directeur de création | Rodrigo Corbari |
| Directeur artistique | Vitor Bomfim |
| Concepteur / rédacteur | Andre Baldez |
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