Ministères sociaux - "Secret incest 2"

Madame Bovary

Madame Bovary Paris, France

188

Cette création fait partie de la Collection Act Responsible

Marque: Ministères sociaux
Pays: France

Annonceur: Ministères sociaux

Titre	Secret incest 2
Agence	Madame Bovary
Campagne	Les violences sexuelles sur les enfants sont un secret trop bien gardé
Annonceur	Ministères sociaux
Marque	Ministères sociaux
Date de première diffusion/publication	2024
Secteur d'activité	Gouvernement et autres institutions
Synopsis	Every 3 minutes, a child is the victim of incest, rape or sexual assault. This is the figure chosen by the Madame Bovary agency and the DICOM of the French Social Ministries for the secretariat of state for children to create "a shock campaign, to strike a chord with our fellow as the Secretary of State for Children, Charlotte Caubel, put it. Despite recent statements, such violence remains taboo, which means that child victims cannot be heard and listened to. With this nationwide campaign, the government to mobilize the whole of society to put an end to the silence and change the guilt from one side to the other. Madame Bovary called on director Hervé Plumet and Bandits Production to produce this produce this 30s spot, with the support of the Ministry, CIIVISE, associations and institutional associations and institutions. The spot invites everyone to call 119, the emergency number for children in danger. for children in danger. This campaign, relayed by numerous media (Quotidien, TF1, BFM, France Inter...) - On television - In over 4,000 cinemas - Digital, on social networks and replay services - Digital billboards, in transport and shopping malls
Résultat	The campaign generated strong media interest, with more than 185 media coverage. It also triggered conversations within many families, with more than 8 out of 10 French people claiming to have seen the campaign, and more than 4 out of 10 discussing the subject with their loved ones. This had a very tangible impact on people's lives, as 119 - the number for children in danger to which the campaign referred - received 40% more calls during the campaign. It also saw a 20% increase in the number of situations requiring emergency treatment.
Type de média	Billboard digital
Longueur	30 seconds
Directeur de la création	Pascal Couvry
Directeur artistique	Margot Hoffmann
Concepteur / rédacteur	Julien Auger
Directeur des stratégies	Maxime DROUET
Réalisation	Hervé Plumet
Directeur de clientèle	Marine Muller
Consulting	Océane Coppin
Maison de production	Bandits Production
Production du son	Etienne de Nanteuil