| Titre | Luca |
| Agence | MullenLowe Italy |
| Campagne | Luca |
| Annonceur | Coop |
| Marque | Coop |
| Mise en ligne | Août 2002 |
| Produit | Supermarket |
| Secteur d'activité | Grande distribution |
| Synopsis | In a pitiable rundown shack, a man who seems in questionable cuts a slice od bread while coughing, then opens a bottle of beer. Speaker: "Luca works in a mine 12 hours a day. When he comes home, he's so tired he doesn't have the strength to speak, to play, or to do anything at all." A dog approaches the man wagging its tail to greet him; the man kicks it roughly away. He enters the next room. The speaker continues:"For Luca, work has become a problem rather than a solution. The only thing Luca wants to do when the day comes to an end is sleep." The man walks up to a bed and takes some money out of a tin box. Now we see that a dark skinned little boy is sleeping in the bed. The speaker concludes: "Goodnight Luca". |
| Type de média | Télévision |
| Longueur | |
| Directeur de création | Aldo Cernuto |
| Directeur de création | Roberto Pizzigoni |
| Concepteur / rédacteur | Dario Alesani |
| Directeur artistique | Umberto Mauri |
| Maison de production | Film Master |
| Réalisateur | Agostino Panini |
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